12Bet built its reputation primarily as a sportsbook, and the sports betting section remains the platform's strongest offering. The operator covers over 50 categories of sports including football, cricket, tennis, basketball, badminton and esports. On any given day, more than 1,000 events are available to bet on, with live in-play betting available across the most popular markets.
One of 12Bet's most distinctive features is its strength in Asian markets. The platform offers competitive Asian handicap odds, which are popular among experienced bettors seeking better value than traditional 1X2 markets. Coverage of Asian leagues — particularly South-East Asian football tournaments and Indian Premier League cricket — is particularly strong compared to European-focused bookmakers.